Founder
Hannah learned to sell before she learned to make content.
Most people in podcast production arrive from the craft. They learn to make something good, then work out what it was for.
Hannah came the other way round. Sales first. Then marketing. Podcast production last - and for three years, at the same time as the marketing.
That overlap is why this company exists. She never got to treat a podcast as a standalone craft, only as a channel that had to earn its place.
Three strands, one overlap.
- Sales first.
- Then marketing and content.
- Podcast production last - three years doing both at once.
Then came volume: senior producer to production manager, a team of eleven, thirty-plus clients, fifty concurrent projects. That year taught her that consistency at scale is a systems problem, not a talent problem.
Four and a half years producing podcasts. Six in marketing and content. Nine since her first commercial role.
What that means for your show
01
Strategy before production.
She'll ask what the episode is for before she asks who is on it. That question comes from the marketing side, not the production side.
02
Content that has somewhere to go.
She has had to fill a marketing calendar and answer for what it produced. Assets that don't connect to anything are the ones she'd cut first.
03
Systems that survive a busy month.
Consistency isn't enthusiasm. It's process, built for teams larger than yours.